NEA task Research

Chosen Brief: Music Marketing, Audio Visual (music video to promote artist)

Target Audience: 30 – 49 year olds with an interest in the chosen music genre.
-Gen X
-Millennial

During 1989 and 2004, when the target audience would be in there teenage years and at their most interested in music, the music charts was prominently made up of a number of genres. Rock and heavy metal had a prominence with artists such as Metallica and Guns n' Roses, this gave influence to artists later on such as the Arctic Monkeys and the Red Hot Chili Peppers. Typical music videos for this genre have a heavy foxus on the performance but also include a narrative that is up for interpretation.
Furthermore Hip-Hop began to make an appearance with artists such as the N.W.A, Eminem and Snoop Dogg. Hip-hop music videos often had a very specific style of promoting material wealth, conveying an agenda and a rather crude lifestyle. However some exceptions are shown, for example, Eminem's 'Stan' has a strong narrative that fits fluently with the depressing aggressive narrative of lyrics. Furthermore 'Mockingbird' shows a nostalgic and personal side to Mather's life.

Pop artists that dominated the music video scene often had a focus on the artist themselves, their performance and the narrative of the lyrics. For example Sinead O'connor's 'Nothing Compares to you' is heart breaking ballad that is accompanied by scenery and Oconnor's simple, emotional portrait. Although simple the music video conveys her loneliness and her heartbreak.