'505' - NEA Chosen Audio Track

Choice 1:  505 - Arctic Monkeys

-'505' first debuted on Arctic Monkeys' second album "Favourite Worst Nightmare", the track stays true to many of the band's influences such as Indie Rock, Garage Rock, Post-Punk Revival and Psychedelic Rock; all genres prevalent during the target audience's lifetimes. The track has a rather melancholic feel to begin with and slowly crescendos throughout with slow canonic introductions of each instrument.
The lyrics are filled with imagery and lines open to interpretation that tell the story of a break up between our protagonist and his ex-partner. Through the words we see that our protagonist was deeply in love no matter the status between he and his partner; why they broke up is up for interpretation within the lyrics.

[Chorus]
I'm going back to 505
If it's a seven-hour flight or a forty-five-minute drive
In my imagination, you're waiting lying on your side
With your hands between your thighs

[Verse 1]
Stop and wait a sec
When you look at me like that, my darling, what did you expect?
I'd probably still adore you with your hands around my neck
Or I did last time I checked
Not shy of a spark
A knife twists at the thought that I should fall short of the mark
Frightened by the bite, though it's no harsher than the bark
The middle of adventure, such a perfect place to start

[Chorus]

[Verse 2]
But I crumble completely when you cry
It seems like once again you've had to greet me with "Goodbye"
I'm always just about to go and spoil a surprise
Take my hands off of your eyes too soon

[Chorus]
I'm going back to 505
If it's a seven-hour flight or a forty-five minute drive
In my imagination, you're waiting lying on your side
With your hands between your thighs and a smile

The chorus suggests imagery of when this relationship was stable and how our protagonist wishes to return to this stage. '505' could be interpreted in a number of different ways: a room number, a house number or a time (5:05). The imagery of 'lying on your side with your hands between your thighs' is a somewhat sexualised thought/position however also suggests loneliness perhaps conveying the break-up.

The following power point is my product pitch for my NEA task.

NEA Plan by Edward Pick on Scribd

NEA task Research

Chosen Brief: Music Marketing, Audio Visual (music video to promote artist)

Target Audience: 30 – 49 year olds with an interest in the chosen music genre.
-Gen X
-Millennial

During 1989 and 2004, when the target audience would be in there teenage years and at their most interested in music, the music charts was prominently made up of a number of genres. Rock and heavy metal had a prominence with artists such as Metallica and Guns n' Roses, this gave influence to artists later on such as the Arctic Monkeys and the Red Hot Chili Peppers. Typical music videos for this genre have a heavy foxus on the performance but also include a narrative that is up for interpretation.
Furthermore Hip-Hop began to make an appearance with artists such as the N.W.A, Eminem and Snoop Dogg. Hip-hop music videos often had a very specific style of promoting material wealth, conveying an agenda and a rather crude lifestyle. However some exceptions are shown, for example, Eminem's 'Stan' has a strong narrative that fits fluently with the depressing aggressive narrative of lyrics. Furthermore 'Mockingbird' shows a nostalgic and personal side to Mather's life.

Pop artists that dominated the music video scene often had a focus on the artist themselves, their performance and the narrative of the lyrics. For example Sinead O'connor's 'Nothing Compares to you' is heart breaking ballad that is accompanied by scenery and Oconnor's simple, emotional portrait. Although simple the music video conveys her loneliness and her heartbreak.