Stuart Hall

Stuart McPhail Hall is a cultural theorist and political activist

All representation of people and places in any media product are constructions of reality, not reality itself.

Different media language codes influence the meanings created by an image. Being given extra context for cultural codes like facial expressions impacts on the representation comunicated to us.

“Producing meaning depends on the practice of interpretation and interpretation is sustained by us actively using the code” - Stuart Hall

Stereotype= a widely held but fixed and over simplified image or idea of a particular type of person