AMC released the first season of 'Humans' in 2015 on Channel 4 and once season 2 was released an unusual marketing scheme was produced. The aim of the promotion was to produce what seamed to be real-life banners, and trucks from the show.This interactive campaign works due to the use of simulacra in the show. The show is set what looks like our world however with a minor change. In the narrative we learn that synthetic humans have been developed an are now integrated into society to do the unwanted jobs and chores. We learn that there is a disturbance however (a disruption in the equilibrium - Todorv) as some synths are conscious and are being hunted down and taken.
The truck shown in the top right is supposedly for people to bring their 'faulty' synth back. Furthermore a very realistic mock website is present to supposedly advertise synths and give a run down of what they do and what to do if they are 'faulty'. This is to distort the line between fiction and reality to create the hyper-reality that is present in 'Humans'.
The use of this unusual marketing campaign creates a vast reach across a number of different platforms. The audience may enjoy the mystery of some of these features such as the ability to buy their own synthetic human, more dedicated fans of the show may enjoy the unique interactivity with this marketing.